Optus

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Optus is the second-largest telecommunications company in Australia, offering a comprehensive suite of products and services to consumers, businesses, and government clients. Established in 1981 as a state-owned satellite company named AUSSAT, the company was privatized and later acquired by Singtel in 2001, becoming a wholly-owned subsidiary of th... Optus is the second-largest telecommunications company in Australia, offering a comprehensive suite of products and services to consumers, businesses, and government clients. Established in 1981 as a state-owned satellite company named AUSSAT, the company was privatized and later acquired by Singtel in 2001, becoming a wholly-owned subsidiary of the Singaporean telecommunications giant. Optus's business model is based on providing a full range of mobile and fixed-line services, including mobile phone plans, high-speed home internet, and entertainment bundles, all built on its own extensive network. The company's mobile network is a key asset, covering a significant portion of the Australian population, and they are actively expanding their 5G network and have even partnered with SpaceX to improve rural coverage. In addition to its consumer offerings, Optus provides a robust portfolio of business services, including cloud, cybersecurity, and network management solutions for a variety of industries. The company's market position was severely impacted by a major data breach in September 2022, which exposed the personal information of millions of customers and led to significant public and legal repercussions, including an ongoing civil penalty action from the Australian Information Commissioner. This event has prompted the company to make major investments in cybersecurity and to restructure its internal operations to regain customer trust and brand value. Despite these challenges, Optus remains a powerful competitor to Telstra and a central pillar of Australia's telecommunications infrastructure, continuing to leverage its network and product innovation to serve over 11 million customers.